Announced by Triumph Motorcycles America earlier this month, the Bonneville Bobber has set a new record as the most successful new model launch in company history! What’s taken into account are customer deliveries in the first 30 days after its release, in this case Triumph sold more Bobbers than any previous motorcycle within a month.
The Bobber’s success can be attributed to its classic looks and charms with a good helping of flawless throttle response and power delivery.
Also helps that Triumph too the Bobber on a continent-wide tour. Called the Bonneville Bobber Brutal Beauty Tour, it spanned across the Unites States and Canada with 50 stops in all. Those who were on the fence may have decided to purchase a Bobber getting an up close look at one of these events.
Further boosting Triumph’s sales number in the first quarter of 2017 are four other new Bonneville models including the T100, T100 Black, Street Scrambler and Street Cup. Together, all five models gave Triumph a 15% increase in customer sales compared to last year.
“This is a great start to what is sure to be another retail record year for Triumph dealers in North America,” said Matt Sheahan, COO of Triumph Motorcycles America.